top of page

WEN

DESIGN

I’m Wen Severus Xie, a product design leader with extensive experience in web and mobile app design, as well as design strategy. As a Design Lead at TheGuarantors, I craft seamless experiences for renters and operators, leveraging innovative insurance solutions to transform housing sucess. With previous positions at Sony, FanDuel, L'Oreal and NIO, I am well-equipped to apply my expertise to elevate your business.

01

BUSINESS

Implement strategies, business models and ventures that drive sustainable growth.

02

BRAND

Engage audiences with a meaningful brand vision, purpose and content.

03

EXPERIENCE

Outperform competitors with compelling products, services and experiences.

04

ACTIVATION

Activate customers and deepen relationships across touchpoints.

05

ENABLEMENT

Lead customer-focused organizations, processes and platforms.

I AM

INTER-

DISCIPLINARY

STUFF I'VE WORKED ON

Digital Product Design

NIO OS ASPEN

How might we design a smarter in-car infotainment system for NIO's drivers in both Europe and China?

Product, Branding & Experience

BIOS

How might we design a nutritional response to data to help users maintain a healthy lifestyle?  

Digital Transformation

YSL BEAUTE

How might we utilize the new digital touchpoint (WeChat mini program) to provide a better gifting experience on luxury brand's e-commerce platform?

Speculative Design

FUTURE OF WORK

How might we bridge the gap between the present and entirely remote and mobile future of work?

bottom of page